Mobile phones are one of the most effective ways to connect with customers on a personal level. After all, nearly 80% of Australia’s population has a mobile phone*, with the majority keeping their phone within arms reach at all times. So what’s happening out there in the world of mobile communications?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Just today a prospective client sent me a piece of copy asking my opinion. Of course as it came from a prospective client you can guess that I didn’t write it and right about now I can hear you saying “How can this ‘son of a gun’ (or words to that effect) offer a rational opinion? And you’d be absolutely correct – future clients should never ask another copy writer to comment on a colleague’s work.
So you want to be on TV? You’ve heard it’s a great advertising tool. You’ve even considered a jingle! But what does it really take to create a TV Commercial?
I am often amazed, and somewhat amused, by the overuse and damn right misuse of the word ‘Brand’. There are brand specialists and brand doctors popping up all over the place. I have even seen local print shops claiming that they can design your company a ‘brand’. The question remains, do any of them even know what a brand is?
Web 2.0 is one of the biggest buzzwords circulating on the web at the moment. If you don’t know what this term means, don’t fret because you are not alone. If you want an overview of what it’s all about, read on…
In describing what we do, and what I do specifically, it is difficult to describe what exactly media is, and where the boundaries lie. Most people think media is newspaper, television, radio, magazines etc. But in reality, it is much more than that. It is because of this ‘grey area’, that at Jack in the box we have our own definition of ‘media’.
I can see him now, arched over his fist; stark rollicking naked; tight, curly locks and a deep sense of discovery in his stoney eyes. The ‘Thinker’ is a bronze and marble sculpture by Auguste Rodin, held in the Musée Rodin, in Paris. It depicts a man in sober meditation battling with a powerful internal struggle.