Food manufacturers, supermarket chains and even the fast food giants like McDonalds have all tried the ‘where did my product come from’ tactic to either expel myths about overseas production, an overdose of preservatives, or to create a level of authenticity. The ‘fresh market updates’ we are all now seeing on TV are a prime example of Woolworths trying to break down the ‘national supermarket giant’ perception. I’d like to introduce you to one wholly Australian owned company implementing the grass roots concept so well that we could all learn from them, Woolworths and McDonalds included.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
We all know the game. You face off with a partner and attempt to psych them out with some tricky combination or sequence that leads to victory, right? Or perhaps you’re a consistent player with a very steady “I always go with rock” mentality? However you play it, it’s a game of chance. But what if you had a better idea what your partner was about to do?
We as designers create logos to represent the values and offerings of our clients’ business. We use wordmarks and graphic marks to convey the message the client wants the viewer to perceive. In creating these logos we ensure a variety of needs are met.
At some point during their marketing efforts almost every business will need to use imagery in the form of photographs. The choice of images can make or break a design piece or advertisement so it is essential to choose images that convey the appropriate message, are technically suitable for the job and work within the branding.
We’ve all seen the advertising for the digital TV rollout, and some regional WA residents have been lucky enough to experience ABC and SBS’s digital channels, but what’s going on with the commercial stations? We’re all waiting with baited breath for some form of formal announcement, but unless you really dig around for it, information about digital TV in regional Western Australia is very hard to find. Let me shed a little light based on my recent digging.
The first rule of advertising to achieve maximum impact is simple – ‘Keep it simple stupid’.
Make the message short, straight to the point and don’t clutter the visual space.
An email from a friend last night inspired me to think about the different typefaces we, as designers use on a daily basis and by using them what we communicate to an audience. A typeface is much more than just a series of letters strung together. The forms and styling of these letters have many attributes that determine how they communicate – kind of like having a personality of their own.