Are you getting the most out of life? Have you tasted the thirst crushing flavour? Full of some chemical compound you’ve never heard of and packed full of a word that they made up in the marketing department? No? Then you better read on!!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
There is no denying that many businesses are feeling the ‘cash flow pinch’, one of the more obvious indicators of this economic crisis (not recession) that we’re all experiencing. One way to alleviate some of the problem is to look at ways to guarantee a steady monthly or weekly income from areas which require relatively no outgoing costs or maintenance. Many businesses know that advertising costs them money, but what about making some money from advertising for a change? Read on for some great ideas that any business can implement.
I have often been told that getting a brand designed by a professional studio is too expensive. If you compare it to the figure a local print shop or your ‘friend of a friend’ is quoting then it probably does seem pricey, but chances are, you are not comparing apples with apples. It might help if I explain what branding is.
To most parents the familiar cry of, “Are we there yet?” is a common echo from the back seat of the family car. It may be painful but if you stop and think about it for a second, it’s absolutely human. Kids, like the rest of us, want to get there without taking the trip. It’s human nature! I have absolute sympathy and can strongly relate to the ankle biters because I too am now asking “Are we there yet?”
Businesses of any size in any industry have no doubt encountered the tender process. It’s convoluted, boring, and time consuming, but it’s a necessary part of securing new business. Like a brochure or website or any other marketing activity, tenders are a way to showcase your business. Whilst tenders are notoriously inflexible, there are many small things any business can implement and when combined, really make an impact.
As a graphic designer I have an unusual love of brands. I love looking at well designed brands, I love reading about brands, I love working out why another designer created a brand the way they did and most of all I love designing brands. What I don’t love is working with brands that haven’t been loved enough to have their finished art completed correctly.