There are many great ways and products that can be utilised to create an eye catching and inviting exhibition stand and below are a few key points that make the job easier.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Event coordinators all over Australia will agree with me that 2009 has been one of the toughest years for sourcing funding and business support. Many businesses have evaluated their marketing expenditure, and unfortunately sponsorship is often viewed as an incidental, immeasurable item that can be easily sacrificed. However, sponsorship of an event or cause can be one of the most powerful marketing tools out there. Let me tell you why.
I don’t care what anyone says…service is still king. Simple!
I have always been diligent about doing my little bit for the environment so I was very happy when Jack in the box started on their Eco Campaign. This week I thought I would share with you some of the small things I like to do to reduce my impact on the environment in the hope it might encourage some of you to do the same.
Last weekend I wandered into a fantastic furniture and homewares store on a quest for inspiration for my under-construction home. Later that day, I saw the same store advertised on TV – which completely confused me. The ad portrayed this store in such a way that I would never dream of entering it, but the store itself was simply fantastic. As a customer potentially willing to spend an entire first home buyers grant on home furnishings, the ad was completely lost on me. From a marketing perspective, this is great example of why perception is everything when it comes to advertising.
I’ve met my fair share of people that think culture is nothing more than those funny things you find in yogurt but increasingly the business world is becoming accutely aware of it’s impact within an organisation.
Advertising and branding is all around us from the time we wake up to the time we sleep. We all know that our eyes are being bombarded by visual signs telling us that the mobile phone we use is a ‘Motorola’ or ‘Nokia’ etc. The label on the can of deodorant we put on this morning reminds us that it is ‘Lynx’. (Interestingly I don’t use ‘Lynx’, but when I thought what brand would I use as an example here, ‘Lynx’ instantly popped into my head, now that shows the power of their marketing).