Failing to plan is planning to fail. Hard times call for hard measures. Both typical cliche lines perhaps but in the current market, it’s fair to say that they have never been more relevant. As marketers, we believe that it’s always essential to have a plan but if we really had to pick a time, it would probably be when you’re doing your best. Yes, that’s right. You’re best. So why the heck would I be suggesting a strategy now? Well, if we had a second choice, then now would be it!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Next weekend (January 17th + 18th), Quit Motorplex will play host to Motorvation 23 and one of our latest clients, HDT, will be there. Having spent time on the East Coast last year with the team at HDT, learning more about the latest product offerings and driving the cars, I can assure you that this is a fantastic opportunity for the West to get their first real look at the all new HDT Special Vehicles.
For some, it’s time for a well earned break. For others it’s no doubt the busiest time of the year. In any case, I’d like to take this opportunity to thank everyone who has spent the time reading our blogs and especially those that have made the effort to contribute and comment online.
Okay…so you’ve spent big dollars on a new campaign. You’ve thought of everything. TV Commercial, brochures, email newsletter, point of sale material. You even dedicated yourself to commissioning some market research along with an update to your website to ensure that it reflected your campaign. You have it all covered, right?
Hands up who’s ever had a gallstone? Or a severe gut ache? Maybe a really bad stitch or most horrid sickening feeling in your stomach. Well those of you who don’t have your hand up…you haven’t lived. This is the feeling I get every time I see someone tackle their anniversary with a vacuum cleaner on blow rather than a fine bristle paint brush!
In a world where once snails ruled supreme, it now seems that catalogues are king of the letter box. So how do you avoid getting lost in the pile of junk that gets wedged in your box on an almost daily basis?
There comes a time in every business where you no longer know enough to continue moving forward. The point where you have exhausted every last ounce of your ability in one or a number of areas. The time when you know that in order to take that next step, you need someone else…a consultant!