Seriously…where did it go? It’s not a rhetorical question. I really don’t know where it went. One day there we were, sketching mock-ups on an art board, providing hand renderings to clients and the next thing you know, we’re presenting full colour, near complete ‘concepts’! What the bloody hell happened!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Go on…admit it. As much as you may respect your competitors (and don’t get me wrong, I believe this to be very important!). There’s still no better feeling than getting the upper hand in your own marketplace. So how is your swing? Are you averaging at the top of the league with a 0.360? Or are you simply sitting on the bench?
If you’re not a member of one, you’ve certainly heard of at least one of them and more than likely know someone who is on one. That’s right, I’m talking about a social networking site. MySpace and Facebook are the two largest at the moment and are growing rapidly every day. So what impact are these sites having on business in general and is there a place for these sites in your business?
Well last night was the official opening of the inaugural CinéfestOZ French Australian Film Festival and what a night it was. Having been heavily involved with the festival since its conception early on in 2008, the Jack in the box team were elated to find the Ace Cinema packed with enthusiastic guest and film enthusiasts for the official opening cocktail party.
In 2002, Seth Godin wrote a book called “Purple Cow” in which he wrote “If you’re the same, you’re invisible”. To be honest, I couldn’t agree more. It’s an age old argument between client and agency and one that I’m sure will continue for decades, if not centuries, to come. But the landscape is changing. Agencies such as Jack in the box aren’t just presenting radical ideas with little substance. Adland is beginning to realise the importance of results and that key to all this is communication.
Many of you may only just be getting settled into using IE7 or Internet Explorer 7. As web designers it’s an ever increasing issue as to what standard to match when designing a site. Previous versions of the IE have not always met the latest standards set in the industry but many consumers have yet to make the leap. Now we have a new challenge….IE8!
I read an article the other day in an industry magazine which left me in total shock! It was written by a hi-profile strategist in a major Perth agency and was on the subject of women in our industry. For whatever reason, the marketing / advertising world (in most cases) seems to have found itself still revelling in the afterglow of the 80’s and many are still finding it hard to come to terms with the reality of today’s market. It has only been recently that the whole revelation has hit most, that women are not only an important part of the market we should be marketing to, but are an essential element of the fabric of a good agency.