Constantly over time brands talk to us. Online, driving or even watching the kids play sport as the fields are surrounded by advertising hoardings – I’m being bombarded by messages.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Creativity is the initial spark for an idea. This is where the ‘outside the box’ thinking comes from. Where the mundane and common are overridden buy the inventive, new and exciting.
Having been in the industry for over 20 years in multiple agencies across three countries, I can truly say I’ve seen the good, the bad and the ugly. If you are thinking of an agency career there are a few things you should know.
A car cruising around space may seem pretty cool to a lot of people, and it certainly is a breakthrough in terms of both PR for Tesla and the tech required to put it there.
In marketing and advertising terms, a campaign is a war much the same as any fought between opposing armies, from ancient Romans building their empire to the present conflicts around the globe (thankfully without the death and destruction though).
Printing the colour onto paper is only one aspect, matching the colour of your brand across many materials from screenprint; vinyl; paint or various devices from desktops to mobile is another minefield.
Even though I may see the strategy department as the evil negative force that wants to destroy all the beauty and light that is design, I accept that their input from all the boring statistics.