Again, my blog for this week is inspired by Tony’s blog of last. He raised the question, ‘why are all new technologies automatically assumed as time savers, when most are just time wasters?’ As a constant point of conversation within our office, I thought I’d apply this test to Facebook – Time waster or Time saver?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
As I studied both Management and Marketing at University, I focused a proportion of my time on Human Resource Management. Not until recently, however, have I appreciated the immense amount of overlap in the two disciplines; marketing and human resources. When employees become a commodity and in high demand, human resource management and recruiting becomes more reliant on the principles of marketing than some companies realise.
After reading Tony’s blog entry of last week, it led me to try and think of an absolutely flawless customer service experience I’ve had. Mind you, I had to search through to the depths of my memory; however I uncovered one experience that certainly ‘takes the cake’.
One of the questions we are often asked is, why don’t you produce much radio advertising? As this comes up a lot, I thought I’d dedicate this blog entry to shedding a little light on the pros and cons of radio advertising, and sharing why we often choose other media over radio.
As a marketing strategist, my biggest fear is sending a client away with a 100+ page marketing document that will only sit on their shelf and gather dust. Many businesses see marketing as something that happens off to the side of their business – something they do with a spare couple of hundred dollars. So the challenge is set – how do you get businesses actively thinking about their marketing?
A newsletter can be a highly effective tool in maintaining contact with a large database of clients, service providers, or industry alliances. One of the most common issues we face however, is deciding which newsletter format is the most effective for our clients – hard copy or electronic? More often than not, the answer is not crystal clear. Here are a few tips from a strategy point of view to decide on the correct method for you.
Last week I participated in the South West Young Achiever Program; a training program designed for people in the South West between the ages of 18 – 25. The program has been operating for several years, and has consistently influenced participants of all ages in a very positive way. My blog this week, instead of looking at the negatives out there in this world, will be looking at the positives that this program brought back to my attention.