Have you ever arrived at a familiar destination without even remembering the drive, or have you accidentally driven in the direction of work instead of heading somewhere else? In terms of mental mechanics, this process is known as the ‘autopilot’.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
There are ways you can squeeze your current website to ensure you’re getting every last drop out of the SEO potential within it. Below are 6 techniques that will put you ahead of the game!
I’d love to know how many people hear of a company and then IMMEDIATELY dismiss them after visiting their website? The data available doesn’t lie, and we’re looking at 94% of people attributing site abandonment to uneasiness in the website’s design.
While evolution has most certainly always taken place in business, it’s fair to say that tech has experienced evolution at a pace that is so much quicker than anything else we’ve ever seen…it’s scary.
To say that names don’t matter is an oversight and certainly not the best marketing advice… but if you think about some of the biggest brand names in the world – are they even that great? What makes them a household name? When developing a new name and brand, how important is the actual name?
Have you ever thought to describe your brand as sophisticated, imaginative, daring, honest, playful, free-spirited or rugged? Let’s take this one step further. What music does your brand like? What tone of voice does your brand speak in? How does your brand make you feel?
Last week Tony talked about The Science Behind Branding and how a brand must convey your positioning, quality, and dependability to your audience in mere seconds. But how well are your social media platforms and your website supporting and reinforcing your brand?