We all need to be on our digital game – there is no doubt about it in today’s marketing world. Email marketing is one incredible way we can engage with our customers but just how do we grab someone’s attention amongst their crowded inbox during their busy day?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
A logo is not a brand! It is the visual cornerstone of which a brand is built around. The bricks that build the brand are culture, experience and what Jack in the box refers to as corporate style.
Strategy can be defined as: “A plan or policy designed to achieve a major or overall aim.” Strategic Marketing is about defining what an organisation needs to ‘be and become’ to provide the best possible service for its client.
In the development of a website or other social media, corporate styling is an element that is often overlooked or bolted on at the last minute. But the corporate styling of a website is much more than slapping on the company logo at the end of the development process.
With a huff and a puff I have heard many a person say “it’s too hard” to keep a business Facebook page running. “I can’t be bothered” and “Oh I completely forgot we had that and I haven’t posted since 2011” are others that have been thrown about without a care because it just doesn’t seem that important.
It was interesting to see the reaction when we sat down and discussed that this month we’d talk about ‘Sustainable Marketing”. The first question that came to the fore was “What actually is Sustainable Marketing?”
If it were solely up to business, they would only invest in sustainability if it resulted in increased profitability.