Bending Trending

Trend watching is big news in marketing. Business watches the trends and follows the ideas almost religiously. We all like successful formulas and let’s face it, if consumers become conditioned to those trends maybe logic demands we meet their expectations. But is it a prescription for success?

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Facilitating a need

A few weeks ago, I had the opportunity to assist in conducting a facilitation workshop for a not-for-profit group and it got me thinking, “Why do we only ever conduct facilitation for government and not-for-profit groups?”.

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What is your mission?

Over the last two years, Jack in the Box has been involved in facilitating strategic and action planning workshops for community and NFP organisations.

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Social… What?

I have always been naive about social media. I confess that despite my understanding of sociology I cannot for the life of me get a handle on why people would declare their most private moments to a world wide audience? Then again, that’s what my folks called ‘The Generation Gap’.

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