I copped a lot of flack from the team when I told them what the headline for my next blog was going to be. The strategy department just about flipped and administration was completely confused as to why I would want to discourage clients from a core part of the business.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
“Shh! You can’t use that word in business, it’s blasphemy. It’s heresy; you’ll be burnt at the stake; you’ll die of a thousand cuts. No-one should utter it’s unholy name.”
Nothing drives me more insane than lack of data. Continual performance assessment and the starting point for any strategy is research. Research can be made very difficult if there is no data to dissect. The little things consumers say, the amount of people coming through the door, the number of phone calls and outcomes are all important in determining the current state and direction of a business.
Would people still recognise you if you walked around with a bag over your head?
Ever tried to hold jelly in your hands? It’s near on impossible!
Not only is it near on impossible, it hardly looks presentable does it?
There is little doubt we’ve evolved into a nation of well rounded demanders. We want more for less and we don’t want it to impact on us.
Previously I read an article titled; ‘direct mail is dead’, it started me thinking, how can this be? When every Tuesday night I find myself flicking through the numerous catalogs, flyers and mountains of ‘junk mail’ devouring my coffee table