If you are in business then chances are you are following marketing theories that have served you well up until now.
Well people, the playing field has changed and the catalyst for this change is the digital world.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
As a society, we’re continuously consumed by what we put in our body. Is it healthy? How much fat does it contain? Low GI? What’s the sugar content? Does it contain Gluten? Well luckily, it’s all there on the label in plain English (well…most of the time).
As a society, we’re continuously consumed by what we put in our body. Is it healthy? How much fat does it contain? Low GI? What’s the sugar content? Does it contain Gluten? Well luckily, it’s all there on the label in plain English (well…most of the time).
So often we meet businesses; who are driving a run away media train. They’re out of control, buying media with a blindfold on.
Booking media is about more than just ensuring you select the correct publication, website, television program or radio station for your target audience. You also need to consider if the size or duration is correct for the creative concept.
Call it what you like, but advertising is an investment. It’s your biggest juiciest stake in your business and how you treat it may easily decide the fate of your organisation.
Most aspects of marketing ‘seem’ pretty easy. Most people would tell you that they have some idea about marketing. Many confuse advertising and marketing. While others don’t believe that they can do what the ‘big boys’ do.