Finally, Digital TV

Finally, Digital TV comes to Bunbury and Busselton! That’s right – re-tune your TV tonight and you’ll get an onslaught of 9 new channels – GWN7, 7Two, 7Mate, WIN, GO!, Gem, TenWest, OneHD and 11!

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Constant contact

A little over 10 years ago the world was a very different place. I was studying at university and going out most nights. It was probably the most social time of my life, yet I didn’t have a mobile phone, a digital camera, or an email address and I wasn’t a member of any social sites like Facebook or Twitter. I didn’t even own a computer!

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reachlocal partnership

Jack in the box is please to announce their official partnership with ReachLocal Australia, an International Digital Advertising Agency dedicated to providing a total web presence strategy for local businesses.

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Packaging

There is no denying that packaging is an essential item for products: it contains, protects, promotes, and much more. And as a designer it is one of my favourite areas of design because it is challenging and you need to really think about it so much to make it successful.

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It’s not hard to say ‘thank you’

Continuing from my rant last month about the lack of personalised email marketing, this time I’d like to delve into some of the smaller (but very important) elements of managing an email database: thankyou pages, double (and triple) opt ins, and auto responders.

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A ‘push start’ from the box

As many of you would already know, Jack in the box is passionate about helping business, especially start-ups who need a helping hand to get on their feet. So it’s no wonder that an innovative new Australian site, PushStart, captured our attention. PushStart is a unique Australian network designed to assist the tech start up community, and Jack in the box’s Director, Scott Robinson has just been included as a mentor of the innovative program.

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What’s wrong with getting it right?

It’s easy to criticise the failure of an idea after the event, but every now and again we are alerted to a situation where business is guilty of massive error. For instance, I cannot for the life of me understand why, some ten years ago the board of Coke gave a marketer the freedom to change the flavour of the world’s most popular drink. You’ll recall they attempted to change the flavour to ‘cherry’, and what a veritable cod’s head Coke made of that.

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