Many companies use email marketing. But in my opinion, no company uses it properly, or realises its immense potential. No-one has seemed to work out that it’s today’s catalogue, today’s shop front, and today’s sales person. Let me tell you why email marketing is the most important marketing tool you will ever have.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
placing your trust in a concept
Client: “We’d like you to make us a template so we can do the work inhouse”. It’s enough to make any designer shudder. Designing templates opens your well designed work up to unintentional sabotage. There are many reasons why templates can be disastrous, here are a few.
Business name registration is one of the most complicated parts of creating a business, and up until now its been managed differently across each state in the country, making it even more complicated. Very soon, however, this could all be changing with a national business name registrations system.
Do you know many prospective customers could be abandoning your website because they find it too hard to read on their mobile phone? It’s scary to think it could be up to 30% of your website visitors, and this is growing every day.
Now there’s a ready-to-go solution to creating a mobile-friendly version of your website, thanks to the latest innovation from the team at The Box.
“If you build it – they will come” and they did – according to the movie ‘Field of Dreams’. Sadly, being in business is no longer akin to the miracles of a Hollywood fantasy. Today, building a business is recognised as a tough assignment and we are constantly being told “it begins at the first stages of preparation”.
As any parent knows we all like to see our babies grow up and go on to flourish. The same goes for large companies and their offspring of product brands. But is it the strength of the product brand that influences me to brand loyalty and quality assurance, or of the brand of the parent company? Can the product brand stand alone or must it be part of a company brand?