As a big fan of cider, I’ve watched with interest the recent revival in this category. I can’t put my finger on what exactly triggered it, but cider has reinvented itself in a big way. There are so many more brands on the market, and the cider drinker is no longer just a beer-averse female. Cider is making an impact on beer drinking territory across Australia, and it’s not slowing down.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Today, a silent battle is being played out across the supermarkets of Australia. It is the age old fight for the hearts, minds and credit cards of the every day man and women. I say silent because the real hostilities are not obvious to the public but well disguised as a war between the food moguls, using the staple necessity of milk as a weapon.
We all know that almost every image we see in the media has been manipulated in some way. Airbrushing, removing distracting objects, colour enhancement and lighting adjustments are common place and we’ve come to expect it in the images we see, but have you thought about the way cropping changes the images you see, sometimes dramatically?
Consumers are interacting with social media in so many different ways it’s hard to keep up. Their online and offline lives are increasingly intertwined, and that extends to ways they are connecting with brands and companies. Here are five new ways that people are engaging with social media that you can use to help your business.
Advertising quite simply lies. We all know it and view thousands of images that have been enhanced digitally, the question is how much retouching is acceptable.
The way data is presented visually can make a huge impact on how powerful it is to the end consumer. It is important for designers to consider how they design graphs and infographics when presenting data in reports etc. for this very reason.
If the world of apps, mobile websites, and mobile email aren’t enough to blow your mind, then Augmented Reality (AR) and the new functionality it is bringing might do just that. AR has been used for years, but not until recently has it hit Australia, and opened up the world of mobile marketing in a totally different way. Combined with GPS technology, your smartphone’s camera and built-in compass, AR is turning everything we knew about mobile marketing on its head.