Ever watched a movie and missed twenty minutes of footage because you’ve fallen asleep? Annoying isn’t it? A friend of mine who loves the ballet once told me he received an urgent business call in the first interval of ‘Coppelia’ and when he went back for the third sitting he’d totally lost the plot. I guess it’s about continuity and it’s easy for me to see how this fits into most of the corridors of our lives. It is of course a vital part of advertising, despite the fact that most businesses do not consider the issues when they are planning their advertising
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Out of the imagination of a single mother came one of the greatest modern stories of all time. How can a bespectacled, very ordinary orphan with quaint magical powers, spawn such enormous success for one J. K. Rowlings? Now the richest women in the U.K. her make believe prodigy, Harry Potter is the most famous story of the century. So much fame and so simple a formula – that of the great art of story telling.
I hope you’re prepared, because mobile web browsing is predicted to overtake desktop web browsing by 2015. In just a few years, your target market could be solely using their phone to research and even buy your product. Can you afford to miss this boat?
Recently, I noted a comment from someone responding to one of our many blogs. Although not the essence of their comment, they suggested, that most technical intellect resided with the masters who live in the city and that regional based organisations like ours, possesses less knowledge or talent than metro agencies.
While I accept that this is a popular misconception, I think we should perhaps enter the debate, not so much in defence of where we live but more generally to ask the question, exactly where does commercial intellect reside?
Product Placement is everywhere. Today you can’t see a movie, a TV series, or even a ‘candid’ celebrity photo in New Idea without some form of it. Master Chef was debated in advertising circles last year for over-doing the product placement when Matt Preston got down on his hands and knees and cleaned up a spill with some ‘Handee Ultra’ paper towel, after which followed a ‘coincidental’ advertisement for the product which he personally endorses. However, one place where I thought I’d never encounter blatant, purposeful product placement was in books. But alas, I have just finished reading ‘The Girl with the Dragon Tattoo’ and it was everywhere!
I read a lot of design blogs and one trend I have noticed is the revival of old fashioned print techniques, particularly in the US and Europe.
What was a lady in a sparkly red dress, a classy dinner setting and several bottles of red wine doing in the Jack in the box boardroom? No, it wasn’t an exclusive after-hours client meeting, it was the setting for a photoshoot for a new wine label, using some innovative thinking to transform the boardroom into a romantic restaurant setting.