I have just relocated to a new suburb, not yet privileged enough to receive any form of junk mail (until out of the isolation, rose the ever-faithful Dominos vouchers which seem to follow me everywhere I go). I then thought to myself – I am a prime marketing target. I’ve just built a home and need to buy countless forms of furniture and homewares to fill it, and I have no spare time to go and do my own product research, yet no-one is marketing to me!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Christmas can be a time of excess for many. With parties galore, the tendency to decorate excessively and the tradition of gift buying, it seems the environment often gets forgotten at this time of year. This blog lists some of the ways we can all be more environmentally friendly during the festive season.
I have a question for you…would you send out a letter to a client, customer or supplier on piece of plain white reflex paper?
I recently came across a website entitled ‘clients from hell’ which was posted on one of my favourite design blogs – Swiss Miss. The website is a forum for designers to post the stupid and sometimes impossible things their clients have said to them. After reading some of the posts (and having a bit of a chuckle) I noticed a common thread running through them all – the ‘stupidness’ of the client generally stemmed from a lack of understanding about what a designer does and more accurately a lack of clear communication between the client and designer.
Moving house and changing your address at all the various institutions which have your details is hard work – I have done it recently and it’s not much fun. The process is made all the more frustrating when you have to consider all the various member programs or loyalty cards you’ve ever signed up for that send you a piece of communication once in a blue moon. In trying to save the new tenants of my old address years of annoying incorrectly addressed mail, I endeavoured to make the address change as encompassing as possible. What this whole process highlighted to me was, no-one seems to update their databases any more! I encountered people who still had my address on their records of when I still lived with my parents (which was nearly 10 years ago!)
Okay…hands up if you ever go to represent yourself at an exhibition or function? How about putting on a show for clients or customers? What about sponsorship? By now, just about everyone should have their hand raised. So the real question becomes, how do you make an impact?
We have been banging our heads in the strategic and creative rooms lately in the creation of new names for business and products for our clients.
When I started out in this business all those years ago this was a relatively quick, even fun process. Now however it has become almost painful, you come up with a name that you are sure is a winner and sure enough it
is taken.