There’s something about shocking people that I just can’t get over. I’m not sure if it’s just the look on their face or perhaps the achievement of walking that thin line between crazy and insane genius. Speeches are usually the most common place for me to explore this most expressive side of myself and none more ‘out there’ than last week when I got down and dirty at Caves House.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
One of the most challenging aspects of brand design is ensuring that the implied message is correctly perceived across different cultures.
I hate plastic bags! My green bags have a permanent home in my car boot, ready for the grocery shopping. I use my handbag or a back pack when possible instead of taking a plastic bag. I refuse the brown paper bags at the liquor store but when I buy new clothes or a gift I am at a bit of a loss. I don’t want the plastic bag but I also don’t want to stuff my new shirt into my handbag, next to my lunchbox.
With the biggest V8 event of the year (Bathurst), came the biggest and most anticipated launch of 2009…the Blue Meanie!
We’ve all witnessed some of Australia’s biggest companies undergo a brand change recently; Woolworths and ANZ are two giants that instantly come to mind. As someone whose daily task is often advising how to implement change, I tend to pay pretty close attention to how these massive overhauls are implemented. Believe it or not, the change process is not that dissimilar, regardless of whether you employ 10 people or 10,000. The only real difference is money, and the degree of national media coverage (which means we can all learn from the big guys’ very public mistakes!)
Ah! Now for a sit down… Why would anyone make an ad for a bank with a knitted doll or a plastic flower that talks? Dolls and plastic flowers don’t talk… or do they? Maybe I missed something.
Now which bank was it? (pause) Come on think! What was its name? Crikey you’d think I’d remember, after all it’s a doll and a plastic flower telling me where to bank, maybe the alzheimers is kicking in … nah, can’t remember… it’s escaped me…
In the advertising business there is a common belief that strategists and designers are different animals who should never be left in the same room together. I’m glad to say at Jack in the box we are not so precious. While we respect each others talents, we also encourage ‘crossovers’ because it broadens and sharpens all our skills. More importantly, it gives our clients the benefit of sound thinking which creates greater performance.
Such a mind synergy allows me to feel completely comfortable in discussing my favourite strategic design subject – ‘typography’. I want to look at it from a purely strategic viewpoint and discuss why it matters so much in the communication business.