As brand architects it’s our business to know about brand ownership. You have absolutely no idea how many people believe that once they’ve had a brand designed and paid for it, they own it. If your one of those people I need to very quickly shake you from your complacency.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Colour is an important and powerful mechanism, especially when it comes to packaging and branding. It can influence a consumer to buy one product over another or to spend more money on what is essentially the same item. Designers use colour, and colour combinations, to create a personality for a product or brand and affect your perception of it’s value.
What do you think the best attention grabber in advertising is?
I’m sure somewhere along the line people have forgotten their mother’s pearls of wisdom – “Don’t you know it’s rude to stare?” – because that’s all that’s been happening for the last few days as people walk past the Jack in the box front window.
The majority of the world thinks that we’re just spoofing around and I can’t blame them for that, most advertising men and women look like they’re having fun most of the time… and we are! We like what we do and if you aren’t having fun it follows in logical conclusion that you’re having a miserable time… we’re not. We deal with some heavy responsibilities, impossible deadlines and of course people’s money, so we’re under the pump but the majority of us still love what we do and have fun doing it.
Most businesses would have heard of Google Adwords by now, but what I can bet is that a large majority’s attitude toward it will be something along these lines…
It’s only for big business
It’s only for businesses whose target market is web savvy and only search for their service/product online
It’s expensive and too difficult to maintain or manage
Lets bust these common Adwords myths…
In today’s digitally obsessed world it comes as no surprise that more and more of our clients are requesting electronic templates as an important part of their livery collection. With email the preferred communication tool for many, traditionally printed livery items like letterheads and brochures are often left on the office shelf in favour of electronic versions.