By now I am sure you will have heard about the new ANZ brand launched in Melbourne the other day. Looking at various blogs it appears that the common reaction is it is a waste of $15 million.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
If any of you have ever wondered just how far we’d go to meet a clients needs, look no further than our latest excursion…to the East Kimberley.
I always enjoy a good intellectual property victory and am pleased to report on yet another small business conquering the big in retaining the rights to their name. Katie Perry, an Australian fashion designer, has received a great deal of media attention recently following a challenge to her trademark registration by lawyers representing the Hollywood singer, Katy Perry (aka ‘I kissed a girl’).
Recently I was out for dinner with some of my European friends who are in the middle of a world-wide tour. As we were leaving the restaurant one of them commented that they had noticed that a large number of Australian restaurants and attractions have a very polished look. More so than in a lot of other countries they had visited. Having travelled a lot myself I had to agree with this but it got me thinking about what is a polished look and why it is really important.
Ok…so you’ve got your website, you’ve implemented all these innovative concepts to drive traffic to your site and now you’re anxiously waiting at the door for the flood of customers…but there’s nobody there…
Imagine an interactive brochure that doesn’t have to be online, can provide a huge amount of information in a manageable context, is environmentally friendly and has the ability to be fully customised. Jack in the box have such a product and we have been using it for a range of different applications to help our clients provide information that wouldn’t have been possible with traditional media.
I love an innovative new advertising idea, and feel it is my duty to tell you all about it. The other week I stumbled across ‘walking billboards’ and have fallen in love with the idea. Not only are they innovative and effective, but extremely affordable. To me, that’s a winning combination.