Jack flash

Sleek. Sexy. Interactive. Innovative. Engaging. Simple and Effective. Just some of the words already being used to describe our latest concept in online website design.

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Event solutions

Expos, trade shows and exhibits… there is one for just about every industry in every capital city in the state. For some companies, it forms the core of their marketing activities for the year. The ways that organisations showcase themselves at such events vary immensely – some have a trestle table with a few brochures, where as others seem to create a whole new world in their exhibit space. If expos and events are important for building your business, but your display needs a bit of special attention, keep reading…

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“Water, that just makes things better”

I heard just this morning that shoulder pads for women are back! I’m also reliably informed that I’m totally “out of it” because flared trousers have been back for a year or so. Everything old is new again! Some things, of course, never go out of fashion but when it comes to our industry, I often wonder what we need to throw away and what we need to keep?

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Give me land, lots of land…

It is human nature to want to get as much for your buck as you can. Sure I have the attitude that why would I pay x amount for something when for the same price I can get more? The answer is value.

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Over-branding

Last week my husband and I were lucky enough to escape the cold wet weather we have been experiencing and escape to sunny Bali. For the flight home we chose to fly Air Asia because of the great prices they were offering. Part way through the flight I had a good look around the cabin and noticed that the Air Asia brand was EVERYWHERE. There were adverts on every single overhead baggage compartment, the backs of the fold-up tables had adverts on, the logo was embossed on every head rest, there were branded magazines and information cards in the seat pockets. My eyes were bombarded with red and I couldn’t look anywhere without seeing the brand!

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Christmas is a dirty word

Oh I know…I can hear you all cursing me for using that foul language in September but the fact is, Christmas is only just around the corner and NOW is the time to start putting together your wish list to ensure you get the most out of Santa this year.

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