In my more youthful days, I was accused by a friend of being too ‘deep’. On further enquiry I was given an example. She said, if I saw a beautiful tulip growing, I would want to dig it up to discover how it grew and why it performed so well. Rightly or wrongly, she was right. I am perhaps guilty of destroying something to discover the truth about it – it is the scientist in me.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
A very wise man (who, fortunately for me, sits next to me every day) once said to me that staff shouldn’t wear a ‘uniform’, but a ‘costume’ for their daily ‘performance’; borrowed from Disneyland and their unique modus operandi. Let me ask you – do you and your staff wear a uniform, or a costume?
You don’t need a shovel and you won’t end up with a hole but Digging is just another way to add a further dimension to your blog…and thus we’ve done exactly that to ours!
Yet another item on the spring cleaning list that is often forgotten by organisations is how they look from the inside. What do employees see each day when they arrive? How have you created the space to be distinctively yours? The internal perspective of your organisation is important because it a) reinforces your organisation as a desirable place to work and is an important factor when recruiting new employees, b) reinforces your organisation’s positioning and branding and c) ensures your business culture is strong and felt at every level.
After forty odd years as a marketer, one would think that I would have become used to marketing’s misunderstandings – I haven’t. I need to say from the outset that this is due, in the main to my own intolerance more than to client behaviour. You see after such a long time in the business the disciplines of marketing become so second nature that one, quite wrongly, assumes that everyone knows what you know.
Where should I stay on my next holiday? Google it! What time does that new restaurant open? Google it! Who can I get to do some electrical work at my house? Google it!
Google it has become the answer to almost any question you can ask, at least for the Gen Y and Xers. With internet access in almost every home and work place, and more and more on mobile phones, most of us turn to the web when we need an answer rather than relying on other mediums. So what does this mean for your business?
That’s right – hear we are again talking about ‘on-hold’ messages. They are such a small business item, but so easily and frequently overlooked by so, so many. But, I won’t go on about why they are important – I’ve been there and done that plenty of times. Instead, here are a few suggestions to inject a bit of creativity and hopefully inspire you to do something about your ice cream truck music.