WOW! I have no idea where the last few weeks have gone but I can tell you that they have flown by.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
One of the latest trends in the world of marketing recently is also a very eco-friendly one. I am talking about the E-newsletter and given Jack in the box’s eco stance it is one that we like to encourage our clients to use.
Recently, I read Dan Millman’s intriguing book, ‘The Peaceful Warrior’. Amongst his many profound statements he writes, “There is no such thing as an ordinary moment”. In my experience Dan is absolutely correct, there are no “ordinary moments”, however there are some that are more magnificent than others.Last weekend I experienced such moments. Moments that will long serve to remind me that humanity transcends all formal behaviour and thankfully favours our species with a most wonderful characteristic – that of tenderness.
I was recently treated to a night out at a new Indian restaurant in town, accompanied by family and friends. The restaurant setting was inviting and warm and we soon settled in. As we sipped at our wine and enjoyed each others company we noted the above average service and the well designed menu. It wasn’t too long before we received our eagerly awaited meal. The food looked good and tasted delicious, but I will admit, the portion size was small. Unfortunately for some at my table this proved to be a breaking point. Although I was more than happy with my curry it got me thinking about what makes something value for money and particularly how this relates to marketing.
There are many great ways and products that can be utilised to create an eye catching and inviting exhibition stand and below are a few key points that make the job easier.
Event coordinators all over Australia will agree with me that 2009 has been one of the toughest years for sourcing funding and business support. Many businesses have evaluated their marketing expenditure, and unfortunately sponsorship is often viewed as an incidental, immeasurable item that can be easily sacrificed. However, sponsorship of an event or cause can be one of the most powerful marketing tools out there. Let me tell you why.
I don’t care what anyone says…service is still king. Simple!