I have always been diligent about doing my little bit for the environment so I was very happy when Jack in the box started on their Eco Campaign. This week I thought I would share with you some of the small things I like to do to reduce my impact on the environment in the hope it might encourage some of you to do the same.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Last weekend I wandered into a fantastic furniture and homewares store on a quest for inspiration for my under-construction home. Later that day, I saw the same store advertised on TV – which completely confused me. The ad portrayed this store in such a way that I would never dream of entering it, but the store itself was simply fantastic. As a customer potentially willing to spend an entire first home buyers grant on home furnishings, the ad was completely lost on me. From a marketing perspective, this is great example of why perception is everything when it comes to advertising.
I’ve met my fair share of people that think culture is nothing more than those funny things you find in yogurt but increasingly the business world is becoming accutely aware of it’s impact within an organisation.
Advertising and branding is all around us from the time we wake up to the time we sleep. We all know that our eyes are being bombarded by visual signs telling us that the mobile phone we use is a ‘Motorola’ or ‘Nokia’ etc. The label on the can of deodorant we put on this morning reminds us that it is ‘Lynx’. (Interestingly I don’t use ‘Lynx’, but when I thought what brand would I use as an example here, ‘Lynx’ instantly popped into my head, now that shows the power of their marketing).
On the back of my business card is a quotation from Nick Nagraponte. It goes like this, “Incrementalisation is the enemy of innovation”. It’s the cause of much conversation and not because people think it’s a conventional piece of wisdom but more because they want to know what ‘incrementalisation’ means. I placed it on the card because in terms of marketing it is an issue close to my heart.
New technology has always been a birth place for the marketing industry and the iPhone has been no different.
Having been exposed to the ‘behind the scenes’ side of advertising for years and having studied the persuasive techniques marketing companies use, I guess I am a little more cautious when it comes to advertising than most people. I analyse advertising and try to decipher what the advertiser was trying to achieve and what techniques they have used to do this, rather than just absorb it passively. To a degree I assumed this is what most people must do but after a discussion with some friends the other day I was proven very wrong.