I was delighted to be involved in a community tree planting event held over the weekend; a sentiment I’m sure was shared by my fellow volunteers. It was part of an event which Jack in the box, in partnership with GeoCatch, had been planning for months, and involved the sourcing and coordination of seven local sponsors to fund the supply of the trees and site preparation. I was actively involved in the planning and promotion of the event, and was so pleased to see it come together without a hitch.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
One of the many things I learnt from my Dad was to look after your things so they last, and fix small problems before they become big expensive headaches. The same goes for brands, look after them right through from a cultural level to public relations, and of course the visual communication.
Countless times I have seen otherwise great business people who have taken it upon themselves to create their own design and advertising work. No doubt after years of being in business they have spent a fair amount of time working with marketing and design agencies and probably have a general understanding of what they need for their design. They probably have their own computer and some skills in a desktop publishing program too, so they think why not give it a go? Unfortunately what they fail to remember is their knowledge is only generalised and as a result their design looks that way too. Like most professionals, designers know the intricacies of their craft and have the experience and expertise, not to mention the correct tools to do their job in a professional manner.
Let’s face it…some ideas work well in isolation but has your concept got any more legs than that? Not every business can but if it is, then you’ll want to make sure you do it right from the very start.
Food manufacturers, supermarket chains and even the fast food giants like McDonalds have all tried the ‘where did my product come from’ tactic to either expel myths about overseas production, an overdose of preservatives, or to create a level of authenticity. The ‘fresh market updates’ we are all now seeing on TV are a prime example of Woolworths trying to break down the ‘national supermarket giant’ perception. I’d like to introduce you to one wholly Australian owned company implementing the grass roots concept so well that we could all learn from them, Woolworths and McDonalds included.
We all know the game. You face off with a partner and attempt to psych them out with some tricky combination or sequence that leads to victory, right? Or perhaps you’re a consistent player with a very steady “I always go with rock” mentality? However you play it, it’s a game of chance. But what if you had a better idea what your partner was about to do?
We as designers create logos to represent the values and offerings of our clients’ business. We use wordmarks and graphic marks to convey the message the client wants the viewer to perceive. In creating these logos we ensure a variety of needs are met.