At some point during their marketing efforts almost every business will need to use imagery in the form of photographs. The choice of images can make or break a design piece or advertisement so it is essential to choose images that convey the appropriate message, are technically suitable for the job and work within the branding.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
We’ve all seen the advertising for the digital TV rollout, and some regional WA residents have been lucky enough to experience ABC and SBS’s digital channels, but what’s going on with the commercial stations? We’re all waiting with baited breath for some form of formal announcement, but unless you really dig around for it, information about digital TV in regional Western Australia is very hard to find. Let me shed a little light based on my recent digging.
The first rule of advertising to achieve maximum impact is simple – ‘Keep it simple stupid’.
Make the message short, straight to the point and don’t clutter the visual space.
An email from a friend last night inspired me to think about the different typefaces we, as designers use on a daily basis and by using them what we communicate to an audience. A typeface is much more than just a series of letters strung together. The forms and styling of these letters have many attributes that determine how they communicate – kind of like having a personality of their own.
Are you getting the most out of life? Have you tasted the thirst crushing flavour? Full of some chemical compound you’ve never heard of and packed full of a word that they made up in the marketing department? No? Then you better read on!!
There is no denying that many businesses are feeling the ‘cash flow pinch’, one of the more obvious indicators of this economic crisis (not recession) that we’re all experiencing. One way to alleviate some of the problem is to look at ways to guarantee a steady monthly or weekly income from areas which require relatively no outgoing costs or maintenance. Many businesses know that advertising costs them money, but what about making some money from advertising for a change? Read on for some great ideas that any business can implement.
I have often been told that getting a brand designed by a professional studio is too expensive. If you compare it to the figure a local print shop or your ‘friend of a friend’ is quoting then it probably does seem pricey, but chances are, you are not comparing apples with apples. It might help if I explain what branding is.