Whether any of us like it or not, the landscape has changed. That’s not news to anyone – I’m sure. The big question is, have you bothered to survey your site recently? If not, then it’s vital you look into repegging your block…
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
It’s a funny thing design because it is not a tangible process to create a design, like the process of say building a brickwall.
Recently I was lucky enough to make it to the top 10 shortlist for entries to the Million Dollar Brief: an AdNews competition which asks you to spend $1million on the national launch of a fictitious company. I was also lucky enough to get my photo in the local paper and a short story to feature my achievement. I received a phonecall prior to the article to source some details, and the very congratulatory journalist asked me a very important question: “what did you do that was so different?” The article didn’t do my answer justice, so I’d like to explain myself a little further with the aim of encouraging you to do the same.
In the past few years I have noticed a lot of large companies in Australia have been changing their branding. This has had me thinking about why a business would need to change their brand and when is the right time to do it?
As a designer, you see it all the time. The perfect brand, amazing corporate styling, ideal layout, fantastic print job and the most atrocious photo you’ve ever seen in your life!
A conversation held with some girlfriends over the weekend made me realise the true power of the customer toilet. It occurred to me that without even realising it, we had judged a whole organisation by the standard of their toilets, or whether they had any at all. All the male readers of this blog will be switching off now, but I urge you to read on and I guarantee you’ll agree with me.
A logo is made of four basic elements: typeface, colour, icon and name. And it is the design of these elements that create instant identification of the organisation/product or service. There is another element that while not part of the physical logo, is as readily identifiable and even more identifiable in certain circumstances. This part of the equation is corporate styling.