I have always been a firm believer in continuity when it comes to branding but never did I realise just how much impact the subtleties of branding can have until I worked in Canada for a winter.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
It’s pretty simple really…just take the third left on your right. Go up about 500m then turn around. Follow that to the roundabout and take the fourth exit and you’re there! Got it?
If you have a product with a core target market of anyone aged 15-25, you’re probably finding them very difficult to communicate with. Unless you’re on Facebook, Myspace, or Twitter, you may as well give up. Many companies are sharing your pain. But one very popular and fast growing method, building on the concept of participative marketing, is the ‘brand advocate’ idea.
In the midst of ‘writer’s block’ I am suddenly and mercifully awakened by the joyous chorus of a little boy’s voice. It was excited, impatient and innocent. The words rolled flawlessly into one long gasping parade of sentences as he provided our ‘front of house’ personnel with a recitation so full of emphasis and enthusiasm I feared he might explode.
I have spent a fair bit of time recently scouring the web trying to find out what has been happening in the design world of late. What has struck me in particular is the amount of absolutely stunning design that seems to exist for nothing more than to look beautiful. This has got me thinking, what is it that makes a design good? Does it just need to look good or should designers be aiming for something more?
Having recently returned from an extended round-the-world trip it has become very apparent to me how much Australians rely on international visitors to speak and read English whilst in our country. Almost every airport I have ever visited in the world has their signage translated into a variety of languages, that is with the exception of Perth International Airport.
The word everywhere at the moment is…budget! On the news. In the press. On your mind! It doesn’t seem to matter where you look right now, it’s impossible to avoid. It’s no different in terms of the marketing industry. The difference lies in how to spend your budget…it’s time to get clever.