Now that advertising has evolved to the digital age, the poor traditional alternatives (free to air TV, radio, newspapers, magazines) are being left for dead. Unfortunately, unless they can rid the ‘inflexible’ label they’ve so rightly earned, it is destined to stay that way. Thankfully, there are some media outlets seeing the need for flexibility and are embracing it. I thought I’d bring you a small taste of the plethora of creative ideas being pioneered by some innovative newspaper publishers.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
It’s no longer just about teens and tweens. It’s a serious business and if you’re not at worst looking at it, then you’ll soon find yourself behind the pack.
Have you heard all about Google Ad Words or other online marketing options, but have no idea where to start and how you can make it work for your business? Well thanks partly due to the economy and the intense competition between the search giants, Google and Yahoo are going head to head to offer small businesses a free introductory offer of up to $150 for their search marketing products. If you’d like to get your hands on your share, keep reading.
I think it’s human nature to play. To fiddle. To explore. I mean since the dawn of time we’ve been picking and poking everything to try and get a better understanding of it. So it stands to reason that we are still curious creatures then…yes?
The American Rifleman’s Association has a well known rebuttal for those who oppose the tightening of gun control. It goes like this, ‘Guns aren’t dangerous; people are!’ Sadly, they’re right! I suppose we could argue the pros and cons for hours but it all amounts to the same thing. Some poor individual ends up dead or wounded.
The days are shorter and the warmth is fading. The cricket set has retired to the shed with the Sherrin now waiting for a moment of sunshine. The barbecue cover is on. The forgotten winter wardrobe of boots and trenchcoats is rediscovered. Summer has definitely ended and so has the ‘boom times’ (so the economists keep saying). But it’s no time to let your business fall asleep. Let me tell you why now is the most important time of the year!
Some bright spark from the International Monetary Fund made a statement which has to go down as a ‘flash of the bleeding obvious’. He stated, that the current financial malaise is being driven by a “global lack of confidence”. From a body which is supposed to advise on future financial likelyhoods, that has to go down as the master of all understatements.