I see both sides of the story when it comes to sponsorship. I’m responsible for consulting as a representative of a festival that seeks to garner sponsors and I get the requests from events that need client’s support.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I see both sides of the story when it comes to sponsorship. I’m responsible for consulting as a representative of a festival that seeks to garner sponsors and I get the requests from events that need client’s support.
With well in excess of 20 million active SIM cards now in Australia alone, it’s difficult to ignore the power of this technology. But how can you maximise its use and create connections with your clients anywhere, anytime?
It amuses me when I hear people say “oh, the Internet is really slow today”, just because the page they want doesn’t pop up the instant they click on the link. I can still recall browsing the web on an Amiga computer through a 9600bps dial-up modem. To put things into perspective, downloading your average 3 minute YouTube video (10MB) on that type of connection would take 2hrs 25 1/2 minutes at 100% efficiency, which is impossible. So realistically you could expect it to take anywhere from 3 1/2 – 5 hrs, and that’s only if your connection didn’t drop out. I think I found a lot of patience during those years.
But things have changed and technology has moved on, most of us are permanently connected to broadband connections at home, at work and on the go. That’s progress for you and is a true testament of how hungry people are for instantaneous information and communication. The communications sector has experienced huge growth year on year, but how long can this growth be sustained and how will this affect the way businesses interact with their customers?
Everywhere I look it seems that the most popular question small and medium businesses are asking is, “How can I do my marketing on a shoe string budget?” It’s a term we’re a little uncomfortable with here at the Box. Not because we want to take your money, but because of how it portrays marketing as a profession. I’d like to take this opportunity to change your attitude to the terminology ‘shoe string budget’.
‘If you fail to plan, you plan to fail’ so was the refrain of a high school teacher each time I handed in an assignment late, or asked for an extension on an essay. I used to think this statement was little more than a cliche until I started living in the real world and began to realise life can’t be lived if you are constantly behind the eight ball. It seems my wisened school teacher also may have passed on her words of wisdom to Santino, the chimpanzee researchers are claiming is exhibiting behaviours consistent with the concept of premeditation, suggesting primates are after all capable of forward planning.
Aren’t belly buttons fascinating? The way that they were so important when we didn’t even realise, yet simply become a place for the collection of blue/grey lint as we get older!