The story goes that at the end of his life Michelangelo made an allegorical sketch of an old man accompanied by the words ‘ancora impara’. Translated it means “I’m still learning”…
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Sometimes living outside of the city can leave you feeling a little culturally bereft – no popping in to see the latest art exhibit at PICA on the way home from work on a weekday evening, no visiting the latest wine bar for a quiet drink with friends on a Sunday night – these are the things I miss about the city. But living in the South West provides host of benefits the city can’t even come close to matching – clean beaches, friendly neighbours – and my personal favourite – CinéfestOZ
Websites are easy right? You just slap up a few pics and a bit of info. Get some guy you know that has some web credentials and get them to code a little something up for you. I mean really, what’s all the fuss about?
As one of my colleagues has discussed previously the web is a complex beast and understanding the in’s and out’s of the web is best left to the ‘I.T. Gurus’, but it doesn’t hurt to understand the basics. On your journey towards growing your business in cyberspace one of the first hurdles you will face will be one of choosing your domain name; that is, a unique internet address or name which points to your website. Firstly, there can be a bit of red tape surrounding domain registrations in Australia with the rules being governed by the Australian Domain Name Administrator (auDA), and this can turn a lot of people off. In this blog I will briefly summarise some of the most frequently asked questions we are asked by clients about choosing a domain name and how to use it.
Marketing is what I choose to call ‘everlasting’. In the good times it’s required to keep you on top; in the worst times it’s required to keep you from falling out of the bottom. While business coaches deliver their eulogies as to what to do and economists tell us what’s going wrong and how bad it’s likely to be, our profession is left to fight the good fight and win back the lost yards. People perceive that, like warriors of the past, we will emerge bloodied and battered with a ‘Heineken’ in one hand and Hors D’Oeuvres in the other.
Last week I was looking through Interbrand’s annual release of 100 global brands in terms of dollar value. After a few pop quizzes in the office to predict the top ten, it made me think – how many businesses out there truly appreciate and know the value of their brand?
Just as Microsoft revolutionised the way we deal with email communication by giving us the free web-based email service Hotmail, the search engine giant Google is set to revolutionise the way we use our desktop machines in everyday situations with GDrive. So what effect will this change have on the communications industry and the way we market online? After years of speculation about its development, recent press release suggest that Google are gearing up to release a new service that may change the way we work with computers. Called GDrive, the service proposes to give any recent web enabled device (mobile phone, PDA, game console, etc) the power to perform the tasks of a PC by essentially, outsourcing any of the processing to giant supercomputers licensed under Google.