I’m sure you have all heard of the Golden Rule when it comes to customer service: He with the gold rules!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
If your next career move is to become a Subway ‘Sandwich Artist’ – your future could be in jeopardy. Fast food, apparently, is too slow. The demands of the ‘instant’ generation (generation Y) has forced fast food giants to seek different ways to fill people’s requests quicker, easier, and without error (aka without human contact).
I’ve always though of myself as being a tech savvy kinda guy, keeping myself abreast with the latest technological developments. Lately, and I don’t know if it’s part and parcel of getting older, but it seems that the world is finally catching up with me; innovations which I thought were only for the Gen X’ers, Y’s and technophiles are being used by everyone.
Unlike my colleagues here at Jack in the box my forays with technology are at best painful to watch and often accompanied by lots of agitated exclamations about just how stupid I think computers are (It couldn’t possibly be my mishandling of the machine that made it crash, could it?). Though I may not know computers, I do know the value of great customer service, and I definitely know a good idea when I see it. So when I heard about Telstra BigPond using the social networking/microblogging site Twitter to communicate with their customers I knew Telstra was on to a good thing.
We live in a nano second world. A world that now relies on technology. A world where being up to date is not just expected …it’s essential. So how does an organisation deal with this?
We’ve all been hearing about Digital TV recently – what it is, when it’s coming, and what it means for us, the agencies, and you the advertisers. Digital Radio is another of these amazing developments being discussed in media circles, which deserves some explanation and interpretation.
Never before has the marketplace moved so quickly or been accessed by such a complex global audience. We are saturated by fast paced evolving media, we flick through stations and dial through music on our ipod like a steroid infused hamster on a wheel. This brings the question, are simple logos right or even relevant to a brand today, is a simple logo the answer?