Failing to plan is planning to fail. Hard times call for hard measures. Both typical cliche lines perhaps but in the current market, it’s fair to say that they have never been more relevant. As marketers, we believe that it’s always essential to have a plan but if we really had to pick a time, it would probably be when you’re doing your best. Yes, that’s right. You’re best. So why the heck would I be suggesting a strategy now? Well, if we had a second choice, then now would be it!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I was quite rambunctious as a child, and as a result each time I left the house without being accompanied by a parent my mother would intone, “Aoife, please behave. You only get one chance to make a first impression”. Having matured (somewhat) since those days I no longer need my mother to remind me to watch my p’s and q’s, however the truth of just how quickly humans formulate first impressions has been a source of continuing fascination to me.
A simple advertisement in a recent edition of Ad News captured mine, and our whole team’s attention, and I’d like to share it with you. It takes a look at the ‘economic crisis’ and forces you to examine the situation from a different perspective. It broadcasts all we’ve been trying to say about the ‘crisis’ and more, in a few simple words. Read on if you’d like to see what I’m talking about.
Next weekend (January 17th + 18th), Quit Motorplex will play host to Motorvation 23 and one of our latest clients, HDT, will be there. Having spent time on the East Coast last year with the team at HDT, learning more about the latest product offerings and driving the cars, I can assure you that this is a fantastic opportunity for the West to get their first real look at the all new HDT Special Vehicles.
As the year draws to a close it is only natural for us to sit back and take stock of all we have experienced in the last twelve months. It is usually around this time of year that we start to formulate resolutions of one type or another to give us the best start in the new year. This year I am asking if perhaps you have room for a resolution for the environment alongside your personal promises.
My resolution for 2009 and onward is at best obvious. I’m fed up; cheesed off and totally disillusioned with politics and politicians in particular. I know only one I would trust with my old bicycle.
We’ve all been long aware that a politician’s promise is at best ‘elastic’, but I’m sure none of us ‘humans’ were prepared for the new wave of manipulated language which these so called ‘Honourable Members’ have now shaped. Apparently there is now a difference between, ‘a PROMISE’ and a ‘CORE PROMISE’.
Well here we are in 2009. We’ve eaten a bucket load of prawns, filled our bins with a few trees worth of wrapping paper and probably had too much champagne, but nevertheless, we’re ready to take on the new year. So what will 2009 bring in the world of advertising and marketing?