Many organisations, big or small, strive throughout their lifetimes to reach such a strong market position that no matter what it did, it would be safe. Well I hate to be the bearer of bad news, but this kind of utopia does not exist. It is impossible for any company to achieve such immunity, and for proof let me use the one brand that many perceive as achieving such ‘mistake-proof’ status: Coca-Cola.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I’ve never been very sympathetic with people who whinge about their fate. I’m especially unsympathetic with today’s retailers. In the last days leading up to Christmas I heard nothing but the bleating of bleeding hearts and the sad decline of Christmas sales.
Happy New Year everyone! I have to confess, I’m not usually into making resolutions but I do like the idea of a good old fashioned ‘revolution’. So here’s mine for the year; I hereby promise not to give up on the ridiculous, insane, inane marketing practices of retailers and as an adjunct I swear not to retreat to my study and suck my thumb every time I witness the misuse of marketing funds in advertising. There, I’ve said it publicly and I’m now condemned to living the revolution. So without further ado let me begin the new year with a demonstration of my revolutionary promise.
Like the many millions of other users of Facebook, I have succumbed to becoming a fan of meaningless ‘groups’ which try and make a statement about some sort of topical issue (aka the ‘Busselton needs a nightclub’ group). One ‘group’ that I found particularly interesting was the ‘I hate Rivers ads’ group. Upon further investigation I was shocked to find that over 100,000 people are fans, and the page is filled with blasphemous, uncensored comments about why people hate the store, and their advertising so much. Every business, large or small, encounters some form of bad PR, even if it is just in the form of a verbally unsatisfied customer, but the River’s example proves that management of bad PR is very important – let it go and you could have 100,000 people communicating their dissatisfaction to the masses.
Christmas can be a time of excess for many. With parties galore, the tendency to decorate excessively and the tradition of gift buying, it seems the environment often gets forgotten at this time of year. This blog lists some of the ways we can all be more environmentally friendly during the festive season.
There’s something about shocking people that I just can’t get over. I’m not sure if it’s just the look on their face or perhaps the achievement of walking that thin line between crazy and insane genius. Speeches are usually the most common place for me to explore this most expressive side of myself and none more ‘out there’ than last week when I got down and dirty at Caves House.
Ah! Now for a sit down… Why would anyone make an ad for a bank with a knitted doll or a plastic flower that talks? Dolls and plastic flowers don’t talk… or do they? Maybe I missed something.
Now which bank was it? (pause) Come on think! What was its name? Crikey you’d think I’d remember, after all it’s a doll and a plastic flower telling me where to bank, maybe the alzheimers is kicking in … nah, can’t remember… it’s escaped me…