What do you think the best attention grabber in advertising is?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
The majority of the world thinks that we’re just spoofing around and I can’t blame them for that, most advertising men and women look like they’re having fun most of the time… and we are! We like what we do and if you aren’t having fun it follows in logical conclusion that you’re having a miserable time… we’re not. We deal with some heavy responsibilities, impossible deadlines and of course people’s money, so we’re under the pump but the majority of us still love what we do and have fun doing it.
I love an innovative new advertising idea, and feel it is my duty to tell you all about it. The other week I stumbled across ‘walking billboards’ and have fallen in love with the idea. Not only are they innovative and effective, but extremely affordable. To me, that’s a winning combination.
As the old saying goes, “a picture paints a thousand words”, but so too does a few carefully chosen words of copy.
Expos, trade shows and exhibits… there is one for just about every industry in every capital city in the state. For some companies, it forms the core of their marketing activities for the year. The ways that organisations showcase themselves at such events vary immensely – some have a trestle table with a few brochures, where as others seem to create a whole new world in their exhibit space. If expos and events are important for building your business, but your display needs a bit of special attention, keep reading…
It is human nature to want to get as much for your buck as you can. Sure I have the attitude that why would I pay x amount for something when for the same price I can get more? The answer is value.
Last week my husband and I were lucky enough to escape the cold wet weather we have been experiencing and escape to sunny Bali. For the flight home we chose to fly Air Asia because of the great prices they were offering. Part way through the flight I had a good look around the cabin and noticed that the Air Asia brand was EVERYWHERE. There were adverts on every single overhead baggage compartment, the backs of the fold-up tables had adverts on, the logo was embossed on every head rest, there were branded magazines and information cards in the seat pockets. My eyes were bombarded with red and I couldn’t look anywhere without seeing the brand!