Oh I know…I can hear you all cursing me for using that foul language in September but the fact is, Christmas is only just around the corner and NOW is the time to start putting together your wish list to ensure you get the most out of Santa this year.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
In my more youthful days, I was accused by a friend of being too ‘deep’. On further enquiry I was given an example. She said, if I saw a beautiful tulip growing, I would want to dig it up to discover how it grew and why it performed so well. Rightly or wrongly, she was right. I am perhaps guilty of destroying something to discover the truth about it – it is the scientist in me.
My wife and I bought a new car a couple of weeks ago and it was a fast painless transaction that took less than ten minutes, and in the comfort of our own home.
I confess! I had my first experience just two weeks ago. It was something I had anticipated but they swept me off my feet and seduced me. Someone else planned it all and I went along as a willing, but innocent participant. I joined the club and at 39,000 feet enjoyed every moment of it.
I was recently treated to a night out at a new Indian restaurant in town, accompanied by family and friends. The restaurant setting was inviting and warm and we soon settled in. As we sipped at our wine and enjoyed each others company we noted the above average service and the well designed menu. It wasn’t too long before we received our eagerly awaited meal. The food looked good and tasted delicious, but I will admit, the portion size was small. Unfortunately for some at my table this proved to be a breaking point. Although I was more than happy with my curry it got me thinking about what makes something value for money and particularly how this relates to marketing.
Event coordinators all over Australia will agree with me that 2009 has been one of the toughest years for sourcing funding and business support. Many businesses have evaluated their marketing expenditure, and unfortunately sponsorship is often viewed as an incidental, immeasurable item that can be easily sacrificed. However, sponsorship of an event or cause can be one of the most powerful marketing tools out there. Let me tell you why.
I don’t care what anyone says…service is still king. Simple!