Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Businesses of any size in any industry have no doubt encountered the tender process. It’s convoluted, boring, and time consuming, but it’s a necessary part of securing new business. Like a brochure or website or any other marketing activity, tenders are a way to showcase your business. Whilst tenders are notoriously inflexible, there are many small things any business can implement and when combined, really make an impact.
If you have a product with a core target market of anyone aged 15-25, you’re probably finding them very difficult to communicate with. Unless you’re on Facebook, Myspace, or Twitter, you may as well give up. Many companies are sharing your pain. But one very popular and fast growing method, building on the concept of participative marketing, is the ‘brand advocate’ idea.
The word everywhere at the moment is…budget! On the news. In the press. On your mind! It doesn’t seem to matter where you look right now, it’s impossible to avoid. It’s no different in terms of the marketing industry. The difference lies in how to spend your budget…it’s time to get clever.
Have you heard all about Google Ad Words or other online marketing options, but have no idea where to start and how you can make it work for your business? Well thanks partly due to the economy and the intense competition between the search giants, Google and Yahoo are going head to head to offer small businesses a free introductory offer of up to $150 for their search marketing products. If you’d like to get your hands on your share, keep reading.
There’s no doubt I’m a bit of a Nazi when it comes to continuity but there is some pretty strong rationale around it…it works!