Truth be told, we’re probably one of the slowest industries to make radical changes in many of these crazy and, what seem in today’s modern world, insane habits.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
We’re seeing an increasing number of companies utilising ‘Personas’ to really delve into their audience persona – who are they, what is their name? Gender? Interests? Do they have children – if so, what are their ages? Where do they live?
Constantly over time brands talk to us. Online, driving or even watching the kids play sport as the fields are surrounded by advertising hoardings – I’m being bombarded by messages.
With the death of plastic bags in Australia its time for multiuse bags to step in and fill the void.
Seen as an opportunity to gain brand awareness, it’s like an early version of the modern day ‘influencer’…but in an old school format.
The aroma of cologne and coffee fills the air, the palm trees in the corner add a splash of colour to the shade of white mushroom paint, which adorns the walls. Your body slides comfortably into the New York designer chair as the gently quaffed receptionist serves you a chai tea with miniature, almond biscuits.
Having been in the industry for over 20 years in multiple agencies across three countries, I can truly say I’ve seen the good, the bad and the ugly. If you are thinking of an agency career there are a few things you should know.