There’s nothing like destroying a design that has been created to communicate to your target market or match with design elements and branding through bad production.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Printing the colour onto paper is only one aspect, matching the colour of your brand across many materials from screenprint; vinyl; paint or various devices from desktops to mobile is another minefield.
Even though I may see the strategy department as the evil negative force that wants to destroy all the beauty and light that is design, I accept that their input from all the boring statistics.
Have you ever arrived at a familiar destination without even remembering the drive, or have you accidentally driven in the direction of work instead of heading somewhere else? In terms of mental mechanics, this process is known as the ‘autopilot’.
To say that names don’t matter is an oversight and certainly not the best marketing advice… but if you think about some of the biggest brand names in the world – are they even that great? What makes them a household name? When developing a new name and brand, how important is the actual name?
Have you ever thought to describe your brand as sophisticated, imaginative, daring, honest, playful, free-spirited or rugged? Let’s take this one step further. What music does your brand like? What tone of voice does your brand speak in? How does your brand make you feel?
Last week Tony talked about The Science Behind Branding and how a brand must convey your positioning, quality, and dependability to your audience in mere seconds. But how well are your social media platforms and your website supporting and reinforcing your brand?