Best job in the world?

A product that we designed the branding for was dropped off the other day by a very pleased client, and it certainly brought a smile to our faces here at the box.

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Packaging

There is no denying that packaging is an essential item for products: it contains, protects, promotes, and much more. And as a designer it is one of my favourite areas of design because it is challenging and you need to really think about it so much to make it successful.

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The dreaded T word

Client: “We’d like you to make us a template so we can do the work inhouse”. It’s enough to make any designer shudder. Designing templates opens your well designed work up to unintentional sabotage. There are many reasons why templates can be disastrous, here are a few.

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Creative cropping

We all know that almost every image we see in the media has been manipulated in some way. Airbrushing, removing distracting objects, colour enhancement and lighting adjustments are common place and we’ve come to expect it in the images we see, but have you thought about the way cropping changes the images you see, sometimes dramatically?

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How far is too far

Advertising quite simply lies. We all know it and view thousands of images that have been enhanced digitally, the question is how much retouching is acceptable.

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