A product that we designed the branding for was dropped off the other day by a very pleased client, and it certainly brought a smile to our faces here at the box.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Fake boobs, spray on tans and steroid enhanced bodies are the only way to show yourself to the modern world.
placing your trust in a concept
Client: “We’d like you to make us a template so we can do the work inhouse”. It’s enough to make any designer shudder. Designing templates opens your well designed work up to unintentional sabotage. There are many reasons why templates can be disastrous, here are a few.
We all know that almost every image we see in the media has been manipulated in some way. Airbrushing, removing distracting objects, colour enhancement and lighting adjustments are common place and we’ve come to expect it in the images we see, but have you thought about the way cropping changes the images you see, sometimes dramatically?
Advertising quite simply lies. We all know it and view thousands of images that have been enhanced digitally, the question is how much retouching is acceptable.