It’s fair to say that there are a myriad of terms used in our industry that are either generically misunderstood or used incorrectly by sections of the industry in a vain attempt to look professional. One such phrase is ‘Corporate Styling’. So what is it?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
will the brand survive?
Recently I was lucky enough to spend a weeks holiday camping on the beach in our Northwest and like all good camping it involved getting back to the basics and developing a new appreciation for simplicity.
Clients find it hard to believe that I am telling them that I personally don’t like the work I have designed for them.
Sending emails has become an important and unavoidable part of business in today’s day and age, and it often requires adding a file as an attachment. Like all communication, any documents you send out from your business should be branded, but with email attachments there are additional issues such as file size, security, upload limits and the end-users technical specs to think about. One of the best ways to contend with all this is to make the file a PDF. Surprisingly it seems very few businesses take advantage of the PDF, so I thought I would take a quick look at the advantages of this file type.
Being innovative is never easy – on any level. From coming up with a unique concept to the selling of that concept to a client. The whole process is a hard and often dark road.
One item I have noticed clients asking for more and more regularly is internal templates, usually in the form of Microsoft Word or Publisher files. Using these kind of templates in-house can be a huge cost and time saver, but what concerns me is how they contribute towards inconsistent branding.