You may have noted by lack of blogs the past few weeks, it’s been a busy time in the creative room at Jack in the box and it’s all because of a few cows (well 85 to be exact). As an official partner of CowParade Margaret River, Jack in the box have been involved in creating the visual style and some of the promotional pieces for the event which is about to take over the South West.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
We’re frequently involved with the design of promotional tools for various events which involves the collection and formatting of sometimes more than 20 sponsor logos. It’s a nightmarish task for our creative team; not only is there correct positioning of logos to consider (and all the politics that go with that), there’s also who gets theirs bigger than who, and the worst of all – working with less than ideal logo files and taking the risk that they’ll be pixelated beyond recognition when the items are all printed. This is not me having a whinge about how difficult our jobs can be, but rather me giving every business person a bit of advice when it comes to sponsorship – make sure you have the right logos!
I see it happen all the time. Someone values good design enough to consult a professional and get the job done properly, but when it comes to finalising the design they suddenly seem to think their best friend or cousin’s dog is the right person to consult for valued feedback.
In the late 1600’s, Jonathan Swift, the Irish satirist said, “The proper words in the proper places are the true definition of style.” I’ll bet Belfast to a brick that he could never have envisaged how true his statement was when applied to the subject of managing a brand.
Deep cleansing properties. Visibly clearer. All new and improved. Don’t settle for anything less. Because you’re worth it. It’s all part of ‘evo-lotion’.
The best piece of advice I can offer you to achieve packaging that creates brand loyalty is be open and honest.
Are you a dancer? Can you ballroom? Cha Cha? Jive?