Some years ago a suit (account director) with a taste for design that I worked with was keen on coming from the dark side (account direction) to the light side (design), asked me how to create great design to which I gave him a simple answer…
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I recently came across a website entitled ‘clients from hell’ which was posted on one of my favourite design blogs – Swiss Miss. The website is a forum for designers to post the stupid and sometimes impossible things their clients have said to them. After reading some of the posts (and having a bit of a chuckle) I noticed a common thread running through them all – the ‘stupidness’ of the client generally stemmed from a lack of understanding about what a designer does and more accurately a lack of clear communication between the client and designer.
Okay…hands up if you ever go to represent yourself at an exhibition or function? How about putting on a show for clients or customers? What about sponsorship? By now, just about everyone should have their hand raised. So the real question becomes, how do you make an impact?
We have been banging our heads in the strategic and creative rooms lately in the creation of new names for business and products for our clients.
When I started out in this business all those years ago this was a relatively quick, even fun process. Now however it has become almost painful, you come up with a name that you are sure is a winner and sure enough it
is taken.
There’s something about shocking people that I just can’t get over. I’m not sure if it’s just the look on their face or perhaps the achievement of walking that thin line between crazy and insane genius. Speeches are usually the most common place for me to explore this most expressive side of myself and none more ‘out there’ than last week when I got down and dirty at Caves House.
One of the most challenging aspects of brand design is ensuring that the implied message is correctly perceived across different cultures.
With the biggest V8 event of the year (Bathurst), came the biggest and most anticipated launch of 2009…the Blue Meanie!