What was a lady in a sparkly red dress, a classy dinner setting and several bottles of red wine doing in the Jack in the box boardroom? No, it wasn’t an exclusive after-hours client meeting, it was the setting for a photoshoot for a new wine label, using some innovative thinking to transform the boardroom into a romantic restaurant setting.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Each year I write a Christmas blog. Each year I’m full of hope. Each year I’m glad to be alive and each year I pray the world will get a little better.
One of the most told stories at Christmas, second only to the Gospel’s nativity, is ‘A Christmas Carol’. This Dickensian classic, tells the story of individual reformation by a certain Ebaneza Scrooge whose life is transformed by the visitation of three ghosts. The story has always intrigued me because it has so many timeless messages and because of a personal reformation of my own.
Dickens wrote the book at a time when England had forgotten the spirit of Christmas and the treatment of the poor by the upper classes was at its most heartless. I suspect it was a ‘pricking of the Country’s conscious’ and its ability to awaken our deepest awareness is still impacting and effective today. I wonder what Dickens might have made of today? What, in the year 2010, might he have written that could have begun the process of transformation for us twenty first century occupants of planet earth?
Last week I talked about predicting trends and it got me thinking…what could be next?
Being innovative is never easy – on any level. From coming up with a unique concept to the selling of that concept to a client. The whole process is a hard and often dark road.
You may have noted by lack of blogs the past few weeks, it’s been a busy time in the creative room at Jack in the box and it’s all because of a few cows (well 85 to be exact). As an official partner of CowParade Margaret River, Jack in the box have been involved in creating the visual style and some of the promotional pieces for the event which is about to take over the South West.
As some of you may have noticed, I’ve been absent from our blogging lately. It’s been a crazy last couple of weeks and last night was no exception.
Work experience is one of those necessary evils that everyone seems to dread. I still remember my various experiences, on one occasion de-veining raw prawns for an entire day, with a shudder. On the other end of the scale the ‘baby sitters’ have the same feeling – it always seems to be an inconvenience. Well, I’m here to tell you that it doesn’t have to be unbearable. How does this relate to marketing your business? Read on.