Recently, I read Dan Millman’s intriguing book, ‘The Peaceful Warrior’. Amongst his many profound statements he writes, “There is no such thing as an ordinary moment”. In my experience Dan is absolutely correct, there are no “ordinary moments”, however there are some that are more magnificent than others.Last weekend I experienced such moments. Moments that will long serve to remind me that humanity transcends all formal behaviour and thankfully favours our species with a most wonderful characteristic – that of tenderness.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I have always been diligent about doing my little bit for the environment so I was very happy when Jack in the box started on their Eco Campaign. This week I thought I would share with you some of the small things I like to do to reduce my impact on the environment in the hope it might encourage some of you to do the same.
On the back of my business card is a quotation from Nick Nagraponte. It goes like this, “Incrementalisation is the enemy of innovation”. It’s the cause of much conversation and not because people think it’s a conventional piece of wisdom but more because they want to know what ‘incrementalisation’ means. I placed it on the card because in terms of marketing it is an issue close to my heart.
New technology has always been a birth place for the marketing industry and the iPhone has been no different.
I was delighted to be involved in a community tree planting event held over the weekend; a sentiment I’m sure was shared by my fellow volunteers. It was part of an event which Jack in the box, in partnership with GeoCatch, had been planning for months, and involved the sourcing and coordination of seven local sponsors to fund the supply of the trees and site preparation. I was actively involved in the planning and promotion of the event, and was so pleased to see it come together without a hitch.
Let’s face it…some ideas work well in isolation but has your concept got any more legs than that? Not every business can but if it is, then you’ll want to make sure you do it right from the very start.
We all know the game. You face off with a partner and attempt to psych them out with some tricky combination or sequence that leads to victory, right? Or perhaps you’re a consistent player with a very steady “I always go with rock” mentality? However you play it, it’s a game of chance. But what if you had a better idea what your partner was about to do?