Belt up

Every handyman knows that without the right tools, it’s a lot more difficult to get the job done. Not impossible but more difficult. So why do I see so many people hammering nails with a screwdriver?

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Are we there yet?

To most parents the familiar cry of, “Are we there yet?” is a common echo from the back seat of the family car. It may be painful but if you stop and think about it for a second, it’s absolutely human. Kids, like the rest of us, want to get there without taking the trip. It’s human nature! I have absolute sympathy and can strongly relate to the ankle biters because I too am now asking “Are we there yet?”

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Not the ‘a’ word!

Yep…sorry. It’s that time of year. For most it’s just another month but to business it symbolises another year over and a new one on the horizon. Many will find this one the toughest in a long time. For some it will be the first time that a budget has really been a serious consideration since the bank asked for one! So what’s in store for 09/10?

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Take another look

There is nothing that frustrates me more than a beautiful piece of design work or well written copy with a spelling mistake or grammatical error staring right out at you. Once you’ve noticed it nothing else seems to matter. The worst part of all it is so easy to avoid yet can tarnish your work immensely.

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Time for a change

In the past few years I have noticed a lot of large companies in Australia have been changing their branding. This has had me thinking about why a business would need to change their brand and when is the right time to do it?

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Say cheese!

As a designer, you see it all the time. The perfect brand, amazing corporate styling, ideal layout, fantastic print job and the most atrocious photo you’ve ever seen in your life!

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Branding UBD

It’s pretty simple really…just take the third left on your right. Go up about 500m then turn around. Follow that to the roundabout and take the fourth exit and you’re there! Got it?

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