Have you ever wanted to make a difference but didn’t know how? Have you ever wanted to be a part of something that created an impact bigger than yourself? How about a desire to install change that would have an ever lasting effect on today and everyday forward? Well you can…
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Out of everything we do, I think media buying would have to be one of the hardest services to communicate to clients. So often we hear stories of great opportunities to get a cheap advertisement or a package that contains 100 free bonus spots. It all sounds wonderful on the surface but do you really know what you’re getting for your money?
Having recently been diagnosed with a cataract I can speak with some authority on visual impairment. “Through a glass darkly” is the perfect description of my visual capabilities at present, at least until the operation. It started me thinking about perceptual vision and how diagnostics work in a marketing sense.
The headline of this blog is a direct ‘pinch’ from the good old, New Testament book of Corinthians and its interpreted to mean, ‘humans have an imperfect perception of reality’. That’s also perfect for my story because so much of what marketing can do, hangs on seeing the challenge with a very clear focus. Get it wrong and the imperfect perception becomes an imperfect reality.
I’ll warn you now that this blog has nothing really to do with marketing, but is important all the same. Many of us here at Jack in the box have adopted a strict recycling regime at home and at work, myself included. Now that I’ve been made aware of its importance and many benefits, it’s very difficult to break the recycling habit. Secretly I hope for the day when the recycling bin pick-up becomes weekly and the normal bin pick-up is reduced to fortnightly! What is a little confusing however, is what on earth can and can’t be put into your recycling bin. This week I thought I’d shed some light on the matter.
Next weekend (January 17th + 18th), Quit Motorplex will play host to Motorvation 23 and one of our latest clients, HDT, will be there. Having spent time on the East Coast last year with the team at HDT, learning more about the latest product offerings and driving the cars, I can assure you that this is a fantastic opportunity for the West to get their first real look at the all new HDT Special Vehicles.
As the year draws to a close it is only natural for us to sit back and take stock of all we have experienced in the last twelve months. It is usually around this time of year that we start to formulate resolutions of one type or another to give us the best start in the new year. This year I am asking if perhaps you have room for a resolution for the environment alongside your personal promises.
My resolution for 2009 and onward is at best obvious. I’m fed up; cheesed off and totally disillusioned with politics and politicians in particular. I know only one I would trust with my old bicycle.
We’ve all been long aware that a politician’s promise is at best ‘elastic’, but I’m sure none of us ‘humans’ were prepared for the new wave of manipulated language which these so called ‘Honourable Members’ have now shaped. Apparently there is now a difference between, ‘a PROMISE’ and a ‘CORE PROMISE’.