“Should I have a digital marketing strategy, or stick with the traditional tried and tested method?”. This is a question that many business owners are asking themselves.
For many, the concept of digital marketing is something that is still fairly new to them and it certainly doesn’t help that it is evolving at such a pace that what is ‘in’ one day seems to be obsolete months later.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Alan Jones! Considering recent events I’m guessing the majority of readers have by now screwed up their noses.
I’m sure you all know the name and the recent comments he has made about PM Gillard. This crude comment has ignited passion, disgust and anger causing the public to air their feelings via social media and email.
Among today’s ‘buzz words’, strategy has found favour with governments and businesses all over the world. It is conveniently ‘dropped’ into speeches and conversations, often in support, or defence of spending.
Hands up if you’ve ever given a child a present and they’ve been more entertained by the box than by the object that was inside. My guess is, you’re now reading this with one hand in the air!
So often we meet businesses; who are driving a run away media train. They’re out of control, buying media with a blindfold on.
I was at a media event the other day and I couldn’t help but notice that everyone seemed a bit flat, which is most unusual when free booze is involved. I guess it’s understandable, with the alarming number of recent job cuts by Fairfax and News Corp, and the slow decline of revenue generated by traditional media advertising, it’s not surprising.
Perhaps it is the malady brought on by watching shows like ‘Law & Order’ which has so caused business to literally swamp itself in litigation, but it seems to me that we are no longer responsible for ourselves and we need someone to blame for our own stupidity.