These days it is imperative that recruitment is included under a company’s marketing umbrella. Gaining and retaining the ‘right’ staff is an art and one that takes strategy and creativity. The labor market is demanding advertisements and practices that will reach out and grab the people who will fit harmoniously within an organisation.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I want you to imagine what it would be like to walk into your local Supermarket and find every shelf packed with nothing but Supermarket brands. No Heinz, no Kelloggs, no Robert Timms and no Coke. The familiar locations you dedicated to memory, where once the Arnotts biscuits proudly projected their brand, is now occupied by a badly designed pack of imitation Tim Tams, a product of Taiwan. Your Dorsogna ham is long gone, replaced by the cryovac facsimile of a Canadian product. That tin of Golden Circle Pineapples is now a golden triangle product from a province in Thailand. Unlikely? Don’t kid yourself!
With the Christmas sales and specials bombarding our TV screens and letterboxes, it’s a great time to talk about the biggest dilemma in the world of retail – discounting.
PR is a part of the marketing mix that tends to vary in popularity. With the rise of social media, blogging, forums, reviews and other online mechanisms, PR is becoming increasingly difficult to control and respond to. However with some careful planning and common sense, PR can work wonders for your business for little to no cost.
Constantly accused of being a grumpy old man, I sat down last weekend to eat a plateful of humble pie. Like so many of us strange thinking wrinklies, I’m sensitive to the word ‘old’ but as I can do little about time I turned my attention to the descriptive ‘grumpy’. I soon discovered that being misunderstood, was not exclusively reserved for when I was sixteen. I concluded very quickly that being ‘grumpy’ was interpreted by alerting others to things which annoy the living bejesus out of oneself. Sure I let people know when something is up my skirt, but grumpy? Well that’s not what I call it.
At the Box we’re big advocates of IP protection, and it regularly pains us to see businesses who don’t understand its importance and suffer for it. One recent example which is making headlines is the battle between Shan and Han’s Cafe.
Due to the plethora of cooking shows on TV a ‘new’ type of cooking oil has been brought to my attention. The ‘new’ oil in question is Rapeseed Oil. Curious to find out where it came from I did a little research only to find this impostor has been around for years under the disguise of another name.